Articles

A weird thing happens as we get older. Time speeds up.

For many marketing agencies, the promise of AI is compelling. Smarter workflows, better use of time, and clearer insights. But in reality, AI adoption remains slow. Not because the tools aren't ready, but because many agencies aren't.

If you're running a marketing agency right now, you likely won't thank me for reminding you that AI is changing everything. And while that's true, here's the part not enough people are talking about - your internal operations will determine whether AI becomes your agency's superpower or just another tool that clogs up your workflow.

Client demands, tight deadlines, and the ever-evolving landscape of tools and tactics. These are the things that shout the loudest in the agency world.

Continuous improvement. What every business should be striving for.

Meal planning day in our household.

I'm a big fan of breaking big tasks down into little, more manageable ones. I think most project managers are.

There are plenty of external pressures on marketing and advertising agencies in the current climate. Client budgets are shrinking; competition is growing; AI seems to be all but taking over.

So, Monday has rolled around again. And whether you weekend was filled by being a glorified taxi driver for your kids' busy social lives, spent on long country walks and pub trips (ah, those we're the days...) - or something entirely different! - it's likely that by now, last week's work feels like a distant memory.

But that's often easier said than done when timelines are tight, the pressure is on, and the business' focus is on revenue.